Hoop Club is a quarterly embroidery subscription service. We find talented artists and designers from around the world and collaborate to come up with modern embroidery projects every three months. They’ll most likely contain a hoop (hence the name) but we’ll be exploring all different types of embroidery techniques together so sometimes the apparatus may be different!

Absolutely! Like all Cotton Clara kits, our projects are designed to be simple and satisfying, while we’ll be learning new stitches and techniques over the coming months, nothing will be overly technical, and everything comes with full instructions and video tutorials.

We hope not! We find it as satisfying to do a simple kit as a more elaborate one, and we hope you’ll be delighted by the never before seen designs and exciting collaborations. We’ll also try and offer suggestions as to how you might use a range of different stitches on a kit, to make it more or less challenging.

Occasionally we bring a Hoop Club project to the Cotton Clara shop, but if you like a project you’ll need to subscribe to guarantee availability.

Hoop Club is a wonderful community of modern makers! We post tutorials with each project where you can pick up tips and get help if you need it. Subscribers also benefit from getting their hands on these brand new kits first before they are available to anyone else, AND we source some brilliant little extras to go in the boxes, that you wouldn’t get were you just buying the kit. We want Hoop Club to be a place where you grow your love of embroidery and cement it as a hobby for life. We know it helps with anxiety, and crafting in general can really improve your mental health and happiness, not least because it keeps you off your phone! All subscribers also get a discount off Cotton Clara products as long as they subscribe, so there is plenty to keep you busy!

We can ship internationally! We use Royal Mail International tracked service.

You can cancel your subscription at any time, you have until the 15th of the month that the box ships in to cancel it for the next period’s box. You can manage your subscription by logging in to your account section. If you want to pause your subscription box, you have until 15th of the month of shipping to pause in your account settings and we'll skip taking payment from you that period.

Yes you can buy a one off box if we have availability of that project. This option doesn’t auto renew.

We'll be shipping boxes in the last week of the shipping month in each quarter. (Shipping months are November, February, May, and August) Shipping should take 1-2 days for the UK and 3-5 for international orders.

You will always be billed immediately at the time of checkout, but subsequent orders will be charged on the 16th of the next three month period. If you subscribe before the 16th (of the month of shipping) your payment will be for that next box sent out at the end of the month. If you sign up after 16th of the month of shipping, your first payment will be taken and will pay for the next quarter's box. All subscribers will be billed quarterly.

Yes! There is a gift subscription option which purchases a one off box and doesn’t auto renew.

Yes we always release the project about 6-8 weeks before it's due to dispatch. You can find the next project description on our blog.