HELLO! UK shipping is free over £40, US shipping is free over $100

Hoop Club is a monthly subscription service, each month subscribers will receive a new embroidery hoop kit. Each month the hoop will be designed by a different illustrator or embroidery designer. Like any good subscription box you’ll also get added extras every month!

Each month, we'll learn different embroidery techniques together from chain stitch to cross stitch, but they will always be really simple to do and they will always look beautiful on your wall! I want this to be a way for you to deepen your love of embroidery and feed a hobby that helps you stay off your phone and brings you peace of mind and a way to relax after a busy day.

Chloe - Cotton Clara

Step 1

Are you joining Hoop Club for yourself, or as a gift?

Step 2

Select the plan that best suits you, or a loved one.

Monthly Subscription

  • Unique Hoop Kits, Delivered To You
  • Produced in England by Cotton Clara
  • Supporting Independent Artists
  • Stress Free, Easy To Follow
Including Free UK Delivery
Flexible to skip a month

Hoops sent out each month (except bi-monthly sent every 2 months)

1 Month Gift Subscription

  • Unique Hoop Kits, Delivered to You
  • Produced in England by Cotton Clara
  • Supporting Independent Artists
  • Stress Free, Easy To Follow
Including Free UK Delivery
One-off Purchase No Auto Renewal

Ships monthly.

Outside of the UK?


£10 shipping


£10 shipping


£10 shipping

Frequently Asked Questions

What is Hoop Club?

Hoop Club is a monthly embroidery subscription service. We find talented artists and designers from around the world and collaborate to come up with modern embroidery projects every month. They’ll most likely contain a hoop (hence the name) but we’ll be exploring all different types of embroidery techniques together so sometimes the apparatus may be different!

Should I sign up if I'm a beginner?

Absolutely! Like all Cotton Clara kits, our projects are designed to be simple and satisfying, while we’ll be learning new stitches and techniques over the coming months, nothing will be overly technical, and everything comes with full instructions and video tutorials.

Will the kits be too easy for me if I’m more experienced?

We hope not! We find it as satisfying to do a simple kit as a more elaborate one, and we hope you’ll be delighted by the never before seen designs and exciting collaborations. We’ll also try and offer suggestions as to how you might use a range of different stitches on a kit, to make it more or less challenging.

Will the kits be in the Cotton Clara shop after the subscription month is ended?

They will, but they will be more expensive. The efficiency of the subscription model helps us to keep the price lower for subscribers.

Why should I subscribe?

Hoop Club will grow to be an amazing community of like-minded embroiderers! We post tutorials each month where you can pick up tips and get help if you need it. Subscribers also benefit from getting their hands on these brand new kits first before they are available to anyone else, AND we sourcing some brilliant little extras to go in the boxes, that you wouldn’t get were you just buying the kit. We want Hoop Club to be a place where you grow your love of embroidery and cement it as a hobby for life, we know it helps with anxiety, and crafting in general can really improve your mental health and happiness, not least because it keeps you off your phone! All subscribers also get a coupon for discounts off extra Cotton Clara products you buy.

Are you shipping internationally?

We can ship internationally! We are using DHL which is a tracked 3-5 day service, and is why shipping is a bit more expensive. We’ve chosen this because in the current climate it’s the most reliable way of delivering your parcel to you quickly and reliably. In the future we’re going to do our best to bring this international shipping cost down.

Can I cancel my subscription?

You can cancel your monthly subscription at any time, you have until the 15th of each month to cancel it for the next month’s box. 3 monthly and 12 monthly subscriptions work the same way, after each 3 month period, you can cancel up until the 15th of the month etc. You can manage your subscription in your account section. If you want to pause a box, you have until 15th of the month to pause in your account settings and we'll skip taking payment from you that month.

Can I buy a one off box?

Yes, you can take out a monthly subscription and then cancel it before the 15th of the month, or buy a gift box and set the gift address to yourself - as gift subscriptions don’t auto-renew (note these are a little more expensive).

What time of the month do the boxes ship?

We’ll be shipping boxes around the 20th of each month. Shipping should take 1-2 days for the UK and 3-5 for international orders.

When will I be billed each month?

You will always be billed immediately at the time of checkout, but subsequent orders will be charged on 16th of the next Month. If you subscribe before 16th your payment will be for that next box sent out on 20th. If you sign up after 16th, your first payment will be taken and will pay for the next month's box. For monthly subscribers, you will be billed monthly. Bi-monthly subscribers are billed every other month. Quarterly are billed 3-monthly and Annual Subscriptions are billed annually.

Can I gift a subscription box?

Yes! There is a gift subscription option for the monthly, 3 monthly and 12 monthly subscription.

  • Unique Hoop Kits, Delivered Monthly
  • Made in England by Cotton Clara
  • Supporting Independent Artists
  • Stress Free, Easy To Follow

Your Cup of Tea?